Why I made the switch to safer skincare + makeup...

As a certified nutrition coach and holistic health practitioner, I teach people every day to care about what they put in their body. ...but what about what we put on our body? This is something I turned a blind eye to for far too long. Why? ....because I didn't want to part with my beloved beauty products. I was a total product junkie.

We don't know what we don't know. Now that I know more about the beauty industry, I can't 'un-know' it. I want to make sure all women, and men, know how to make safer choices for their families.

I starting hearing about the big offenders, like Parabens, and started avoiding those, but it was time I took a closer look.  I decided to clean up my act in January of 2016.  Cleaning up my skincare and makeup has really been the last piece of my healthy lifestyle puzzle and my only regret is that I didn't do it sooner.

I am sure most of you, like myself assume that we live in a highly regulated country, so the products I am using must be safe. I honestly, never questioned safety at all until recent years. I was so surprised when I finally learned that when it comes to the personal care industry, there are very minimal regulations. 

Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us.  That's right, it's completely legal to lie right on the label. Seems crazy, right?  Personally this makes me really mad.

Luckily, it's not all doom and gloom. There are some great companies working hard to create safer skincare products and to change this $60 billion industry.  Some of these products work just as well or better than the department store brands we have learned to love!  Once I started doing my research, I learned a lot.

I'm excited to share what I've learned with you in hopes to educate and inspire you to make safer choices!  This just might surprise you...

Yes, you read that right!  1938!

And wait for it….

And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with make up. Think of all the young girls that apply make-up daily or even multiple times a day?


Welcome to beautycounter

Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

What's worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

At Beautycounterwe've banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safer and high performing, but I wanted to work with a company that is working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. Watch this short video to learn why I am so proud to be a part of this company.



Beautycounter is dedicated to product performance, just as much as they are to product safety. After trying countless non-toxic cosmetic brands, I can tell you that this combination of safer ingredients and products that work is extremely rare.

Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.

Every single Beautycounter product is listed on EWG’s Skindeep database, which is my go-to resource for researching product safety!

These products work extremely well and are comparable to the luxurious brands I was using from department stores and high end spas. Except, they are void of all the harsh chemicals. My skin has honestly never looked better!

I use a mix of Beautycounter’s Rejuvenating Skincare line and Countermatch Skincare Line, the Face Oils, the Charcoal products, body scrub, body oil and all the make-up. I haven’t tried a Beautycounter product that I didn’t fall in love with!

Here are a few of my favorite Beautycounter products that I use daily..

and many more...too many favorites!


Switching to safer MAKEUP... just got easier.

Beautycounter has designed the Flawless in Five discounted cosmetic bundle which is absolutely perfect for the busy women who wants to look put together quick.

It's such a great way to switch over to safer, high performing makeup without a hassel!

It includes six products that you can customized with colors and shades just for you...

Check out how easy it is my clicking HERE.

Enhance your beauty in five minutes flat. Done and done.

3 ways to get involved with Beautycounter

Become a customer and start swapping out your beauty products and cosmetics to safer versions from Beautycounter.  Remember, we vote with our dollars, so consumer demand WILL change the marketplace.

Your $29 Annual Membership Includes:

•  15% back in product credit to be used on future purchases

•   Free shipping off all orders of $100 or more

•   Receive a welcome gift (a free product that varies each month)

•   Exclusive product offers

*Make sure you select “Shannon Taatjes” as your consultant.  I offer great support and keep in touch with my members.

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices. Become a voice for change!!

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company, we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $98, or $69 if you are already a Band of Beauty Member (which I will help you earn right back!).  We are truly doing things differently than any other company with our direct retail model...people can shop the way they want to:  through e-commerce, through consultants (like me), or in retail stores with our strategic brand partnerships with "Goop", JCrew, Target, and Pop Up shops.

This is the right time to join Beautycounter! We are growing fast! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you on

how to educate others and run a successful business!


  • Click the “Become a Consultant” button below and enter your email and other required info to create your account. It will say Choose a Mentor and give you an option that should default to “Shannon Taatjes.” If it doesn’t, click “Select a Different Mentor” and put in Shannon Taatjes in the first and last name section.

  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant. It includes marketing material and catalogs.

  • You can choose to add one of the special Enrollment product packages to your shopping cart. These are deeply discounted, but not required. You can shop a la carte and enjoy 25% off immediately.

  • Finish the enrollment page and place your order.

Are you ready to join us and Take the Job?  Watch this quick WE ARE BEAUTYCOUNTER video to learn a bit more...then join this fun and rewarding mission!  I can't wait to work with you!



When you know better you do better.  Once I learned these cold hard facts and statistics, I couldn't "un-know" them.  I couldn't go back.  Since switching to these products I don't even want to go back.  

It's completely simplified my life...I just choose Beautycounter and know I don't have to worry or scrutinize a label because they're a completely transparent company. 

No other company is delivering on safety and performance at the level Beautycounter is.  Linking arms with other women on this mission to get safer products into the hands of everyone has been one of the best decisions I've ever made.  Want to learn more from me about TAKING THE JOB? Click the link to check out even more info. I'm so thrilled I now have a way to offer "whole health" to my readers and clients, on the inside...and out.

Cheers to living your healthiest life,

- Shannon